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A way to the top of Google?

A way to the top of Google?
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The other day I was talking with an old friend 
of mine who has a business selling health products 
through her website. She's spent a lot of money 
developing her website and her product is one of 
the best out there, but she just wasn't getting 
enough visitors to her site to make it all worthwhile. 
She told me that a couple of months ago when she 
searched for her site on Google it was on page six. 
Page six! Who ever looks on page six?! The amazing 
thing is that now she's on page #1 for her region and 
things are finally picking up. 

It sounded to me like she'd employed some 
smart alec search engine optimization company 
to fix up her website, but she said no -- she 
did it all herself! I was astonished to say the 
least. Let me say this lady is NOT a webmaster 
extraordinaire or a marketing guru. She's just 
a single mom making products on her kitchen table.
How did she get so good at search engine optimization? 

She told me that someone had put her onto a free 
program called Traffic Travis. "It's harder to 
explain than it is to use!" she joked. Basically 
it's a piece of software with all the tools used 
by these professional search engine optimization 
companies. It helps you find the right search terms 
to focus on, then it analyzes your site, analyzes 
your competitors' sites, shows you your linking 
relationships and pulls all the information you need 
into one screen. 

You have to remember, though, that this lady is 
just a stay-at-home mom who didn't know her Google 
PR from her elbow. Fortunately the software came 
with tutorials that explained important concepts 
as well as how to use the software, AND some 
really comprehensive bonus material which revealed 
all the tricks and theory behind the search engines. 
"Once you start to read about it you just want to 
learn more. And then once you've learned more, you 
want to analyze your site down to its bones. And 
then you want to analyze everyone else. It's totally 
addictive! I never knew that stuff was there!" 

Armed with this knowledge she was able to tweak 
her site and within a couple of weeks she was seeing 
a real increase in traffic. "The site is finally 
starting to pay for itself! It's my baby, it's so 
nice to see it growing!" 

If you've got an online business struggling because 
you're simply not getting enough visitors, then I 
encourage you to take my friend's lead. 

 

When you consider how much you'll learn and how much 
extra business you could earn, and the fact that the 
software is FREE... I think it's at least worth 
taking a look, don't you? 

Take Care,